闪灵网络:网站优化日常操作有哪些?
Flash network: what is the daily operation of website optimization
1、专业网站优化:当SEO优化成为现在网络普遍存在的时候,网站日常优化中的各种问题也会随之而来。首先,由于竞争对手众多,竞争技术的竞争迫使网站优化器采用更高层次的技术操作;其次,由于众多“参与者”的进入,使得搜索引擎看到了不足并不断更新算法让很多原有的bug进化,原来这些网站存在的技术缺陷就成了这些。
1. Professional website optimization: when SEO optimization becomes a ubiquitous network, various problems in daily website optimization will follow. First of all, due to the numerous competitors, the competition of competitive technology forces the Website Optimizer to adopt higher-level technical operation; secondly, due to the entry of many "participants", the search engine has seen the deficiencies and constantly updated the algorithm to make many original bugs evolve. These are the original technical defects of these websites.
2、当网站遇到问题的时候不能贸然的就进行操作更改,当我们不明白问题根本所在的时候,表面上的问题处理可能为以后网站的继续运营埋下了潜在的危险。所以这个时候我们的思考也就是理论一定要做到位。优化网站的问题处理理论即是在思考的时候要根据一个问题点进行关联基础点的联系化思考,让网站存在问题不在一个看不清的点,而是扩展的一个能够被我们直接接触到的面上来进行整合型的分析。其实整体来说要搞清楚一个站点的日常操作无非就是我们经常做的那几个点,只要理顺了其实也很简答。
2. When the website encounters problems, we can't change the operation rashly. When we don't understand the root of the problem, the superficial problem handling may bury the potential danger for the continued operation of the website in the future. So at this time, our thinking, that is, the theory must be in place. The problem processing theory of optimizing website is to think about the connection of basic points according to a problem point, so that the existing problems of the website are not in an unclear point, but extended to an integrated analysis that can be directly contacted by us. In fact, as a whole, to make clear the daily operation of a site is nothing more than a few points we often do, as long as it is straightened out, it is also very simple.
3、网站内容删除问题,当网站页面的内容进行删除以后除了直接看到网站页面不存在以外还容易被搜索引擎判读为无法满足用户需求体验,那么就会直接影响网站整站权重尤其是被删除的页面的权重,如果该页面已经获得排名,那么可想而知页面的丢失会有怎样的损失了。
3. Website content deletion problem, when the content of a website page is deleted, in addition to directly seeing that the website page does not exist, it is also easy to be judged by the search engine as unable to meet the user's demand experience, then it will directly affect the weight of the whole website, especially the weight of the deleted page. If the page has been ranked, then you can imagine how the loss of the page will be Lost.
4、网站外链布局问题,外链的发布制作就现在来说对网站排名影响并不是太大,但前提是没有达到数量质变的情况下,如果网站突然蒸发或者出现了上万条链接,那么情况就另当别论了。
4. In terms of the website layout, if the number of links outside the chain is not too big, then there is no impact on the quality of the website.
5、友情链接问题,友情链接被搜索引擎认为是高质量的链接具有很好的投票评分作用,能够直接影响所指向的网站页面权重,同时也影响着网站整站权重。一般如果网站首页的排名因为友情链接原因下降或消失的时候,网站的权重下降一般就成为了必然趋势。
5. Links, links are considered by search engines as high-quality links, with a good voting scoring effect, can directly affect the weight of the website page, but also affect the weight of the whole site. Generally, if the ranking of the home page of a website declines or disappears due to the reasons of friendship links, the weight of the website will decline generally and become an inevitable trend.
6、网站改版问题,网站改版很多时候我们认为是“毁灭性”的灾难,网站单页面改版影响单页面,多页面改版影响整站,权重越高位置修改影响越大,例如改域名必定降权,权重越低位置,影响就越小。
6. Website revision problem, website revision is often considered as a "devastating" disaster. Single page revision of a website affects a single page, and multi page revision affects the whole site. The higher the weight, the greater the impact of location modification. For example, if you change the domain name, the weight will be reduced. The lower the weight, the less the impact.
知识补充(闪灵网络):当一个站点出现问题的时候,上面的几种操作如果我们明白了其中的缘由,那么解决也就不是什么难题了。所以下一步我们就要针对理论分析,针对性一步到位的解决网站日常优化中存在的各种问题。在众多问题中,要说最令人头疼的依然是网站降权和排名问题,那么就接着以网站权重和排名问题为例来进行实践操作的分享。导致网站排名下降的原因多数情况下可能是我们删除友链或者网站改版内容等多种很多种原因导致的排名下降,如果我们不去想其中的操作,只是发文章等着回来排名回来权重那么这将是一个很慢的过程甚至都起不到一点作用。
Knowledge supplement (flash network): when a site has a problem, if we understand the reasons for the above operations, then the solution is not a problem. Therefore, the next step is to solve various problems existing in the daily optimization of the website based on theoretical analysis and pertinence. In many problems, to say that the most headache is still the website weight and ranking problem, then take the website weight and ranking problem as an example to share the practical operation. Most of the reasons for the decline of website ranking may be due to the deletion of friend chain or website revision content and other reasons. If we don't think about the operation, we just send articles to wait for the ranking to come back. Then it will be a very slow process, and even can't play a role.