闪灵网络：什么是自媒体,它能带来怎样的宣传模式
Flash network: what is we media and what value can we media post to individuals and enterprises?
与传统的四大传播媒体（报纸、杂志、电视、广播）广告及备受垂青的户外广告相比，互联网广告具有得天独厚的优势，是实施现代营销媒体战略的重要一部分。Internet是一个全新的广告媒体，速度最快效果很理想，是中小企业扩展壮大的很好途径，对于广泛开展国际业务的公司更是如此。
Internet advertising refers to commercial advertisements that directly or indirectly promote goods or services through websites, web pages, Internet applications and other Internet media in the form of words, pictures, audio, video or other forms.
Compared with the four traditional media (newspapers, magazines, television, radio) advertising and the popular outdoor advertising, Internet advertising has unique advantages and is an important part of the implementation of modern marketing media strategy. Internet is a brand-new advertising media with the fastest speed and ideal effect. It is a good way for small and medium-sized enterprises to expand and expand, especially for the companies that widely carry out international business.
Nowadays, more and more people are promoting and marketing themselves through the official account of WeChat public address, micro-blog, NetEase, headline, live broadcast platform, etc., but from the actual operation of media in recent years, the homogenization is very serious. Not only that, we media also faces many problems in terms of the number of users, content production, brand influence, market development and so on.
1 自媒体定位与规划的总体思路
1.1 “5W+1H”模式的基本内涵
1.2 “5W+1H”模式的深入分析
2 自媒体定位与规划的具体策略
2.1 确立定位的整体思路
2.2 确立定位的方法
2.3 定位常见的方向
2.4 定位方向的强化与提升
2.5 定位明确的意义
