What is the wrong way of Internet promotion and marketing
1. Promotion and publicity are not in place
For enterprises, the website is a new information channel, carrying a lot of information of the company. A good website, equivalent to a beautiful leaflet, enables users to clearly understand the company"s business and brand image. If the network promotion and publicity is not in place, it means that the publicity materials have not been distributed to potential users. Without exposure, of course, there is no transformation. Many small and medium-sized enterprises often misunderstand the website in this way. They simply do a good job in the website, but do not carry out the corresponding website promotion.
2. Design is not standardized
The original intention of each enterprise to build a website is to achieve the marketing purpose. All business owners are trying to increase the channel of enterprise information exposure through the website. But sometimes, in the actual construction of the website, there will be positioning deviation. In addition to the wrong positioning, the home page and column of the enterprise website are also a model. The home page uses animation, but animation can not well show the image of the enterprise.
3. Management and maintenance are not in place
Many enterprises think that they don"t have to worry about publishing their websites on the Internet. They don"t put the telephone address and other contact information on the official website, and the information is not updated. It"s hard to find the contact information, but it can"t be contacted at all. The e-mail is drowned in the sea. Put yourself in your shoes. If you are a customer, how do you feel when you meet such an enterprise? I"m afraid most people will think that the enterprise has closed down or is simply inefficient, such a website not only can not work, for the brand image, it is likely to have a negative effect.