欢迎来到闪灵平台【官方网站】!这里有海量的搜狐号,百家号,网易号,企鹅号,简书号,知乎号,搜狐财经号,可接受"领域"数量"定制【上海闪灵官方旗舰店】


引流

什么是错误的互联网推广宣传以及营销方式

2020-09-24 08:02:34 shanling 277
什么是错误的互联网推广宣传以及营销方式

What is the wrong way of Internet promotion and marketing

1、推广宣传不到位
1. Promotion and publicity are not in place
对企业来说,网站是一个全新的信息渠道,承载着公司诸多信息。一个好的网站,相当于一张精美的宣传折页,使用户能一目了然的了解到公司的业务及品牌形象。而若是网络推广宣传不到位,便意味着做好了宣传资料却没能派发到潜在用户手上,没有曝光当然无法产生转化。许多中小型企业对于网站的误解往往也是在于此,只是单纯的做好了网站,而没有进行相应的网站推广。

For enterprises, the website is a new information channel, carrying a lot of information of the company. A good website, equivalent to a beautiful leaflet, enables users to clearly understand the company"s business and brand image. If the network promotion and publicity is not in place, it means that the publicity materials have not been distributed to potential users. Without exposure, of course, there is no transformation. Many small and medium-sized enterprises often misunderstand the website in this way. They simply do a good job in the website, but do not carry out the corresponding website promotion.


2、设计不规范
2. Design is not standardized
每一个企业建设网站的初衷是实现营销目的,所有企业主都在试图通过网站,增加企业信息曝光渠道。但是有时候,在网站的实际建设中,会出现定位偏差。除了定位错了,企业网站的首页跟栏目也都是一个模式。首页使用动画,但是动画并不能很好地展现企业的形象。

The original intention of each enterprise to build a website is to achieve the marketing purpose. All business owners are trying to increase the channel of enterprise information exposure through the website. But sometimes, in the actual construction of the website, there will be positioning deviation. In addition to the wrong positioning, the home page and column of the enterprise website are also a model. The home page uses animation, but animation can not well show the image of the enterprise.

3、管理维护不到位
3. Management and maintenance are not in place
很多企业以为网站发布到网上就不用管了,官网上的不放电话地址等联系方式,信息迟迟不更新,好不容易找到联系方式却根本联系不上,邮件石沉大海。设身处地的想想,若你是客户,碰到这样一家企业,该做何感想?恐怕大多数人会认为企业已经倒闭或者是单纯效率低下,这样的网站不但起不了作用,对于品牌形象而言,很可能反而会产生负面效果。
Many enterprises think that they don"t have to worry about publishing their websites on the Internet. They don"t put the telephone address and other contact information on the official website, and the information is not updated. It"s hard to find the contact information, but it can"t be contacted at all. The e-mail is drowned in the sea. Put yourself in your shoes. If you are a customer, how do you feel when you meet such an enterprise? I"m afraid most people will think that the enterprise has closed down or is simply inefficient, such a website not only can not work, for the brand image, it is likely to have a negative effect.
13122229436 服务时间:8:00-12:00 13:30-18:30 17:00-22:00